Why Flower Moments is the Ultimate Floral Design Book for Everyone
Some books you read, some books you dog-ear, spill coffee on, and leave open on your kitchen counter while you wrestle with a bucket of ranunculus. Flower Moments is the kind of book you’ll reach for again and again, becoming part of your routine or life’s most important moments in every season.
When we decided to write a book - all the way back in 2023! - we had several conversations about what the book should be about. We spent a lot of time researching what floral design books were out there and combing through our own floral design books, both at home and the ones we carried in our shop. During this process, we discovered two things: 1. There were a lot of floral design books out there, and 2. There seemed to be a need for more books that offered floral designs for all skill levels and for all the moments and spaces in your life - flowers beyond events and the studio.
Flower Moments is a floral design book for florist’s, yes, but it’s also for flower enthusiasts, hobby-collectors, forever-crafters, and artists looking to explore a new medium; it’s for those looking to connect with nature, with friends and community, with themselves; it’s for those who love to host and create beautiful spaces, who provide playful pastimes for kids, and who strive to mark every occasion with intention…and with flowers.
A Floral Design Book For Everyone, Including Beginners
One of the first things we decided as authors was that we wanted this book to be accessible for anyone and everyone who loves flowers and wants to try! Flower Moments is a floral design book for everyone because all 38 projects include a thorough step-by-step tutorial with instructions that are clear and language that is approachable. While each project is full of educational content, you won’t find stiff, overly technical jargon. Instead, you’ll learn elevated floral design skills in a way that feels fun and totally accessible.
Instead of assuming you have a studio full of flower tools, Flower Moments meets you where you are - your backyard, your kitchen, your kid’s playroom. You’ll find that:
- Each project starts with the skill level, estimated design time, and a comprehensive list of all materials, tools, and supplies needed to complete the design.
- The designs can work with flowers sourced from anywhere - farmer’s market, flower shop, your own garden, and beyond.
- Flowers can be arranged in almost anything, with suggestions for using a range of vases and unexpected vessels you might already own.
If you’ve ever wanted a floral design book that allows you to start somewhere small and doesn’t make you feel like you’re “doing it wrong” - this is it! Got 45 minutes during naptime? there’s a project for that; your bestie’s birthday coming up and want to make them something special? projects galore! It’s an invitation to enjoy and play with flowers more, not stress about the process. Flowers are for everyone, and this book is too.
A Floral Design Book For Florists
Flower Moments is a floral design book for all florists! Whether you’re new to the flower game, dipping one eucalyptus-stained toe into this wild world, or a veteran with years of experience, there are projects, tidbits and inspiration for everyone. You’ll see floral design in action, with projects that celebrate seasonality, movement, and the art of intentional imperfection. It’s the kind of floral design book that makes you want to try new things in the studio, or on your apartment floor, the very next day–without requiring you to buy an entirely new toolbox or reinvent your whole style.
Not only is exploring this book an opportunity to learn Native Poppy’s signature whimsical, wild-and-styled designs, included is extensive information on:
- Color theory and use
- Insights on flower care
- Guidance on selecting vessels for different types of arrangements
- How to use mechanics
- Environmentally-friendly sourcing options and design principles
- Ways to transport and present floral designs
The list goes on!
A Floral Design Book For Flower Lovers, Fun Facilitators, and Beauty Seekers
Flower Moments is your go-to floral design book because it sparks new hobbies, revives old passions, and turns “I’m obsessed with flowers,” into “I made this arrangement myself!” - it invites creativity and celebrates beauty.
Maybe you’re not a florist, but you’re obsessed with flowers, bringing them home from the farmer’s market weekly, pointing them out to anyone you’re with, and your camera roll? Mostly flowers. Or you’re the resident party planner/ fun facilitator in your group - always hosting and striving to make each gathering special, stunning, better than the last! Flower Moments was crafted to show you how to turn everyday flowers into celebrations.
What Makes Our Book Different From Other Floral Design Books
So what actually makes Flower Moments the ultimate floral design book? A few big things.
This floral design book is personal - it’s packed with tips and techniques, woven into playful anecdotes, personal memories, and family stories. It is full of photos, not only of us (the authors!) but our kids, our husbands, our homes. Whether you’re new here or a long-time part of our community, you’ll learn so much about us and Native Poppy, in addition to floral design.
Our book is rooted in so many aspects of the floral industry. Every design has been battle-tested - in our studio, at our busy shops, during large-scale events, and in the holiday chaos where hundreds of arrangements are flying out the door. It is rare for a floral business to have years of experience in floral design, retail flowers, event flowers, the wedding industry, flower delivery, growing flowers, flower workshops, eCourses, on-site activations, and more, and yet we have and we get to share bits and pieces of all of that with you in Flower Moments!
This floral design book encourages you to bring flowers into all places and moments of your life - a statement arrangement for an entryway that your kids pass everyday on their way to school, flower crowns made cross-legged on the floor with friends to celebrate a birthday, an upcoming wedding, a baby on the way, or an armful of blooms designed to be gifted “just because.” Yes, flowers bring beauty, but this book also shows you how they also make life better - how washing dishes feels less like a chore when there are flowers by your sink, how sitting down at your desk seems less daunting when an arrangement is there to greet you.
It’s emotionally driven. This isn’t just about how arrangements look, it’s about how they can feel as well. Each chapter explores how flowers can create comfort, celebration, and inspire awe. Flowers become a way to communicate and not simply just to decorate. It includes tender moments of hardship, and talks about the importance of flowers for all moments, not just the happy ones.
The result is a floral design book that’s as much about the heart as it is about the hands.
Yes, our floral design book is absolutely for florists. But we didn’t write it only for the pros with a studio full of shears and buckets. We wrote it for anyone who believes that life is better with something blooming nearby. Flower Moments will look absolutely captivating displayed on your coffee table, but it’s more than that! It’s an invitation to slow down, to mark each moment, to play with blooms and color until your home, your parties, and your life feel more magical.
And it’s finally time for us to share it with you. We wrote this book for flower-lovers, near and far, and we cannot wait to see the flower moments you create with it. Pre-order copies of Flower Moments today, with us at Native Poppy or through any major retailer - for you and for the flower-lovers in your life. We hope you love it as much as we do.
