Flower Moments: Use the Power of Flowers to Celebrate, Entertain, and Share Love
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Order through Native Poppy and get an exclusive signed copy of Flower Moments, free access to our Flower Arranging 101 and Flower Crown Making ecourses (a $178 value), and entry to win a grand prize of exclusive Flower Moments merchandise, flowers and more!
Release date: January 26, 2027
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by Native Poppy (Author), Natalie Gill (Author), Meg Blancato (Author), Erin Dollar (Author), Brogen Jessup (Photographer)
Share love and expand creativity with the power of flowers
Flowers have a profound impact on the human spirit and are an age-old symbol of love and care. At every stage of life, whether in celebration or memorial, giving or receiving flowers can make all the difference in being seen and honored. Flower Moments is a unique guide for how to integrate the powerful magic of flowers at every stage of life, whether it’s a big wedding, a tiny dinner party, or just to brighten up your living room. The expert florists at Native Poppy share friendly and inspiring advice on how to think of life in terms of “flower moments”—for births, celebrations, condolences, apologies, and acts of gratitude. Flowers are the ultimate natural gift to show you care, and in these pages, you’ll learn how to think like a designer, develop your own floral instincts, and create joyful arrangements for every moment life throws our way. With 38 inspiring floral arrangements and projects that everyone can do at home.
About the Authors
Native Poppy is a woman-owned flower shop that delivers flower arrangements, bouquets, and more all over sunny San Diego. Whether you’re celebrating a birthday, planning a wedding, or want to send support to a loved one during difficult times, what drives us is our motto and our mission: Sharing love through the power of flowers!
Natalie Gill grew up in the San Francisco Bay Area, determined from a young age to create a life filled with beauty and art. While most high schoolers were throwing keggers, Natalie hosted dinner parties with homemade tomato sauce and pasta for fifty and hand-wrote each guest's name on their own ice cream bowl for personalized ice cream socials. A self-proclaimed nerd for beauty, she fully embraced her passion for creating joy, magic, and meaning through design. In 2014, she founded Native Poppy with the belief that flowers should feel wild, joyful, and a little bit magical. Natalie is passionate about design that tells a story, honors the uniqueness of each celebration, and brings people together. Outside her life in flowers, she still loves cooking for friends, traveling (especially to tropical snorkel spots) and scheming up her next big idea.
Meg Blancato’s floral journey began at 7 years old when she started selling flower subscriptions in her dad's office for a thrifty $1 per week. 20 years later, she found herself returning to flowers and has been hooked ever since. Learning the art of floral design was one of the greatest gifts she's ever been given; it led to an endless passion for flowers and the power they hold. She lives in San Diego, CA with her husband, two incredible kids and golden retriever. When she's not at Native Poppy, you can find her cooking with a glass of bubbles in hand, on a walk with her family, planning a celebration, or reading. Her favorite flower is a peach ranunculus - don't let her tell you differently.
Erin Dollar is a writer, educator, and artist who contributes her eye for design to Native Poppy’s flower shops as a gift buyer. She specializes in building community through storytelling, using her craft to connect with creatives across varied industries and artforms. Her creative work has been featured in the Los Angeles Times, HGTV Magazine, Apartment Therapy, San Diego Magazine, and CA Home + Design. Erin avidly tends her drought-tolerant flower garden in Oakland, California, where she lives with her husband Zac and their calico kitty Sally.

Editorial Reviews
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“A thoughtfully written book that allows flowers to fill more exceptional moments in life. From providing joy and sharing in celebration, to honoring heartbreak and grief, the wide range of inspiration inFlower Moments is presented alongside considerate instruction that is both approachable and achievable by all.”
Brenna Estrada, author of Pansies -
“Flower Moments is a joyful book, full of color and ideas that really make you want to get creative with flowers. Whether you're new to floristry or you've been doing it for years, there are so many brilliant projects in this book that are sure to inspire.”
Graeme Corbett, Florist and author of Life in Bloom -
"An absolute joy to read, Flower Moments reminds us that vibrant wild floral design can add beauty to any event or stage in life. All you need is simply to trust the process and unlock your creative spirit! With beginner-friendly guidance on floral types, color theory, mechanics, and floral sourcing, readers are left feeling inspired and competent. A must have book for anyone hoping to bring style and celebration to their life with florals."
Elizabeth Brown, author of The Beginner’s Cut Flower Garden -
"As a floral educator and innovator, I know how incredibly hard it is to articulate, in words, the importance of flowers and the step-by-step process for designing with them in an artistic and impactful way. While floral design workshops are helpful and inspiring, this book offers budding and experienced designers tangible, in-depth instruction and terminology for every aspect of design. That alone makes this book a must-have. The visual offerings take this book to the next level and give the reader not only inspiration but reason and purpose to hone the skill of floral design."
Holly Heider Chapple, author of A Life in Flowers -
"The shop owners behind Native Poppy have spent years building something rare — a flower shop so unique and woven into the life of their community that it's become a model for flower shop owners across the country.Flower Moments, their long-awaited debut book, carries that same spirit. Equal parts how-to guide and love letter to the craft, it's packed with the artistry, warmth, and genuine connection that have made them trailblazers in the floral industry."
Amy McGee, Founder of Botanical Brouhaha